SentryLight Emergency Lighting

Image We started with the belief that emergency lighting doesn't have to be ugly to be functional.

Life Safety Product Company SentryLight Announces Patents for Breakthrough Design; Shares Trade on Frankfurt/Xetra Exchange (3SL)
NEWARK, Del.(BUSINESS WIRE)

SentryLight Inc. (OTC Frankfurt/Xetra: 3SL) publicly announced that its innovative products received patent approval from the U.S. Patent and Trademark Office. The invention relates to a fully-concealed emergency light that is hidden inside the wall until an AC power failure.

With installations in eleven countries, SentryLight's innovative fixtures are penetrating the annual $1 billion emergency lighting market in the U.S., Canada, UAE and Europe.

Invented by a firefighter, the breakthrough product design is the world's only emergency light approved for installation at any height. Lower installation heights enable the product to continue to work even after smoke from a fire blocks competitors lights installed near the ceiling. Required by building codes to provide illumination during a power failure, competitive designs are prone to vandalism, forcing independent labs like UL to require installation heights above 2.5 meters. A video case study on the SentryLight website demonstrates this competitive advantage (see home page).

SentryLight designs surpass conventional designs by providing an aesthetic solution for architects, a reliable solution for engineers and an affordable solution for building owners. For building occupants, the result is an increased ability to exit a building during an emergency, reducing injuries or even death.

"We invented SentryLight to save lives. With the tragedy at the World Trade Center and the 9/11 Commission's findings, architects, engineers and building owners around the world are more aware of the need to place emergency lights lower, below the smoke in a fire. The U.S. and international patents protect our intellectual property and build value for our shareholders," commented Brian Corbett, Fire Chief, Inventor and President of SentryLight.

About the SentryLight Company:

SentryLight, Inc., a publicly traded company (Frankfurt/Xetra: 3SL) is the exclusive licensor and marketer of an innovative line of life-safety products. Invented by firefighter and President, Brian Corbett, the patented commercial and residential product line has penetrated into eleven countries including the U.S., UK, Canada, Mexico, Saudi Arabia and others with installations in hotels, universities, office buildings, museums, restaurants, nursing homes, and residences.

SentryLight trades as ticker symbol 3SL. To see recent activity at Yahoo Finance, click on the following link:

http://finance.yahoo.com/q/bc?s=3SL.DE&t=3m

Marriott and University of Delaware Select SentryLight for
Hotel Room of the Future

Newark/Delaware//USA, April 20, 2008 — The U.S. based company SentryLight, Inc. announces that the joint venture between Marriott and the University of Delaware, called the eXperimantal Guest Room, has installed their innovative concealed emergency lighting inside the hotel room.

Emergency Light in Hotel Room This marks the first move by the hospitality industry to increase life-safety features inside the hotel room, going beyong required code that mandates emergency lighting in hallways and stairs.

After listening to guests concerned about waking up in a strange room that’s pitch black due to a power failure, Associate Professor Dr. Cobanoglu decided to seek a solution: bringing emergency lighting inside the guest room. After researching emergency lighting, Dr. Cobanoglu contacted Brian Corbett at SentryLight.

According to Cihan: "Continually improving guest satisfaction is paramount in our industry. Placing a critical life-safety feature inside the guest room simply makes sense."

Travelers who love the latest gizmos and gadgets might want to check out the many innovative features in the hotel's new eXperimental Guestroom.

According to Adam Lilien, Chief Marketing Officer of SentryLight, "This represents a significant opportunity for SentryLight. The world wide market for emergency lighting in the hotel room is totally untapped. As the world's only design that can be installed at any height, even below the smoke that builds up in a fire, SentryLight is proud to be part of this effort to provide increased guest safety."

Launched in September as part of Shaner Hotels' Experimental Guestroom of the Future project, the X-Room is both fun and functional thanks to futuristic amenities researched by Dr. Cihan Cobanoglu, Associate Professor of Hospitality Information Technology at the University of Delaware's Hotel, Restaurant, and Institutional Management Department.

Six Month Restricted Period Ends for SentryLight Shareholders

Newark/Delaware//USA, April 20, 2008 — The U.S. based company SentryLight, Inc. announces that the six month restricted period on shares issued in October has ended. Shares are now able to be traded on the Frankfurt Stock Exchange and the Xetra Exchange. During this restricted period, when a minimum number of shares were free to trade, SentryLight focused on executing a brand and product introduction marketing campaign.

SentryLight Launches International Branding Campaign

SentryLIght Advertising Art To introduce SentryLight emergency lighting products directly to the primary decision makers — architects, engineers and lighting specifiers — full page ads were placed in several key publications:

American Institute of Architects official magazine: Architectural Record
McGraw Hill Product News and Green Source
Contract Lighting
Consulting Specifying Engineer

The full page ads (see image on right) were created based on input from the world renowned marketer Donny Deutsch, creator of the Deutsch Advertising Agency and host of TV show The Big Idea.

Architectural Record Feb 2008 GreenSource Feb 2008 Contract Lighting Feb 2008 Consult Spec Engineer March 2008 The ads reached more than 120,000 architects and more than 85,000 engineers and lighting specifiers in over 10 countries. Hundreds of leads have been generated and are in the sales process. Specific leads have been received from Dubai, Paris, UK, Saudi Arabia, the United States, and many other countries. Overall response, measured as click throughs to the www.SentryLight.com website and leads generated through inquiries for more information, was higher than industry averages. SentryLight staff have received numerous requests for specifying information into substantial projects that are in the design phase. Sales from the effort have already begun, and are expected to peak in approximately 90 to 120 days based upon industry design/build time frames.

The World's Safest Emergency Light
Conventional "bug eye" emergency lights, with their battery mounted to the outside of the wall and two spot lights mounted on top, are prone to vandalism. This is why the independent testing labs (such as UL and CE) require installation height above eight feet... away from easy reach and increased vandalism. The problem is that this is where emergency lights are quickly obscurred from smoke from a fire; exactly at the time where emergency lights are needed most.

Experts have long known that the installation height of emergency lighting needs to be lowered to increase occupant safety. In fire safety drills in public schools, children are taught to get close to the floor during a fire... below the smoke where there is fresh arir. Los Angeles has already lowered the installation height of exit signs to within 24 inches of the floor. New York City is reviewing exit sign installation heights, and there is legislation in Belgium considering the same for Europe.

Given the vandal-resistant and ADA-compliant design features of SentryLight, Underwriters Laboratories recent removal of the minimal 8' installation height makes this the world's first -- and only -- emergency light approved for installation at any height. We recently visited some of the world's largest architecture, lighting specification and engineering firms in Chicago and New York City. Reaction was universal: when they consider the benefits of lower installation heights and the concealed design that is paintable, they indicate that they will switch their specification for upcoming projects to SentryLight emergency lighting.

SentryLight is working with code specification writers to consider lowering emergency lighting installation heights.

Deploying The Latest Marketing Strategies
To secure orders in eleven countries around the world, SentryLight has deployed sophisticated direct marketing strategies that target Architects, Lighting Designers, Construction Companies, and Electrical Distributors. The approach optimizes the intersection of three disciplines: Direct Marketing, Database Management, and Behavioral Sciences. Through this approach, emails, postcards, and dimensional packages can be sent directly to the purchase decision makers at the specific time that design specifications are being made. Communication maps addressing the benefits of SentryLight's innovative design are overlayed with specific barriers to adopting new product designs for each audience through a sophisticated database engine. Incentives are then used for qualifying purchases... a FREE iPod, for example, upon payment of the first order.

Under the consultation of Mr. Lilien, SentryLight's Chief Marketing Officer, this marketing approach is currently being used successfully by one of the world's largest manufacturers of cell phones, scanning, and wireless router devices in Europe, Asia, North America, and Eastern Europe.

Sales are conducted through a combination of OEM relationships, specification by Architects and Lighting Designers, sales through manufacturer’s representatives and electrical distributors, and direct sales through Google Adwords.

Mission Statement
SentryLight is solely focused on the worldwide penetration of SentryLight emergency lighting into the commercial and residential building markets. With its innovative design, SentryLight is the world’s first compact, recessed emergency lighting that is UL approved for installation at any height. Deploying smoke piercing Xenon lamps at the right height provides the proper lighting to assist occupants in their safe egress in case of a fire. The design is simple: it’s invisible until needed.

Commitment To The Environment
SentryLight is deeply committed to the renewable resources of the planet. Beyond selection of batteries that subscribe to the international recycling program, and by using post-consumer waste paper products in it’s packaging and avoiding non-recyclable Styrofoam packaging, SentryLight will continue to look for ways to contribute to environmentally friendly processes.

Safe Harbor Statement
“Safe Harbor” statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: the Company’s ability to market its products; the Company’s ability to obtain additional funding; the Company’s ability to obtain regulatory approvals on new products, the general economy; competitive factors; ability to attract and retain personnel; the price of the Company’s stock; and other risk factors. The Company takes no obligation to update or correct forward-looking statements.

SentryLight at a Glance

SentryLight™ is the exclusive marketer and distributor of EgressLite™ emergency lighting and is solely focused on the worldwide penetration of its products into the commercial and residential building markets.

With commercial and residential installations in over eleven countries worldwide, and armed with the latest marketing technologies, SentryLight™ is poised to penetrate a worldwide marketplace that purchases over $1US billion annually.

SentryLight characteristics provide competitive advantages that replace the need to consider conventional emergency lights. With its innovative design, SentryLight is the world’s first compact, recessed emergency lighting that is UL approved for installation at any height.

SentryLight emergency lights are American's With Disabilities Act (ADA) compliant. Deploying smoke piercing Xenon lamps at the right height provides the proper lighting to assist occupants in their safe egress in case of a fire. The design is simple: it’s invisible until needed.

The SentryLight Opportunity
From time to time, products come along that are significantly different from those that have gone before them. Disruptive by design, these products have the potential to forever change the way we look at our common, everyday experience. In what has been a commodity marketplace, the reaction to the introduction of SentryLight has shown that this patented design will take a strong market position and have a big impact on the specifying and purchasing decisions made by Architects, Lighting Designers, Builders, and Interior Designers.

Praise From the Building Industry HGTV Featured EgressLite
SentryLight was featured as one of the best new products of the year on HGTV’s International Builder’s Show (seen by over 40 million people in the U.S. and abroad). Scott Morgan, HGTV host of the International Home Builders Show, is shown here demonstrating the wall of SentryLights that include standard color, painted and wallpapered units. One of the effects this has had is the instant recognition of the concept at trade shows and among the primary target audiences: Architects, Lighting Specifiers, and Building Managers.

SentryLight, Inc. Market Details
To download the 2007 Fact Book created by eSvedra, click here: 2007SentryLightFactBook.

Site Updated: July 2, 2008

Letter to Shareholders:
April, 2008

Click on the image above ,
to download the April, 2008 letter to shareholders.

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